(Brussels, 2 September 2019) Europe’s cigarette industry today enters a new chapter in its history with the launch of ‘Tobacco Europe’.

‘CECCM’ – a well-known brand on the Brussels scene for over 30 years is being replaced by a new identity, complemented by a new logo connecting our industry more closely with our agricultural heritage.

The new name and logo will be rolled out across all communications tools as from today demonstrating an exciting evolution for the organisation, which proudly represents Europe’s cigarette manufacturing sector.

The name Tobacco Europe ensures that the organisation is immediately identifiable to its members and to the outside world, as the body representing cigarette manufacturers’ interests at European level. The change to Tobacco Europe comes at a timely moment with the many changes taking place in the EU institutions.

Our new logo and website symbolise our close connection to the environment, and with it, our commitment to playing our part in sustainable development, across our entire value chain.

Tobacco Europe’s Director General, Alisdair Gray, commented “This is an exciting moment for Europe’s cigarette industry as we unveil our new identity that will be more immediately identifiable to the outside world. Our new identity demonstrates our commitment to openness, partnership and dialogue, in order to help tackle the socio-economic and environmental challenges of the future.”

Alisdair Gray
Director General

Tobacco Europe AISBL Avenue de Cortenbergh, 120 B - 1000 Bruxelles
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EU Transparency Register 1496873833-97 Tobacco Europe (TE) AISBL, registered number 0879 438919

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