About our products

Electronic cigarettes, often referred to as e-cigarettes or vaping devices, are battery-powered devices that vaporize a liquid solution known as e-liquid. E-cigarettes typically consist of a battery, an atomizer, and a cartridge or tank for the e-liquid. E-cigarettes are often used as an alternative to traditional tobacco cigarettes and are considered as a less harmful option due to the absence of tobacco combustion.

Heated tobacco products, also known as heat-not-burn products, are an alternative that aims to provide a tobacco experience with reduced harm compared to traditional cigarettes. These devices typically consist of a tobacco stick or cartridge containing processed tobacco, a heating element, and a battery. Unlike traditional cigarettes, which burn tobacco to produce smoke, heated tobacco products heat the tobacco at lower temperatures, which generates tobacco-flavored vapor or aerosol without combustion.

Nicotine pouches are smokeless, tobacco-free products designed to provide a nicotine delivery method without combustion or inhalation. They typically consist of small, pre-filled pouches or bags containing nicotine. Users place these pouches between their gum and upper lip, allowing the nicotine to be absorbed through the oral mucosa. They are often seen as an alternative to traditional tobacco products, offering a less harmful way to consume nicotine, as they do not involve the inhalation of smoke or the use of tobacco. They must not be mistaken for “snus”, which are tobacco pouches and banned within the European Union with the exception of Sweden.

Combustible tobacco is a product that involves the burning of tobacco, releasing smoke that is then inhaled by the user. The combustion process produces a mixture of chemicals, including nicotine, and generates smoke that contains harmful substances, such as tar and carbon monoxide. The most common examples of combustible tobacco products include cigarettes (the most prevalent form of combustible tobacco) and rolling tobacco for instance.

The combustion of tobacco is associated with health risks, including an increased likelihood of developing lung cancer, heart disease, respiratory problems, and other serious health conditions. Public health campaigns often focus on reducing the use of combustible tobacco products and encouraging smokers to quit or switch to less harmful alternatives, such as nicotine replacement therapies or non-combustible tobacco and nicotine products like smokeless tobacco or electronic cigarettes (e-cigarettes or vapes).