CECCM to TOBACCO EUROPE
New Name, New Focus
In 2019, we changed our name from CECCM to Tobacco Europe. We see this as a more relevant brand in today’s European Union. Our aim is to work even harder to build trusting relationships with policymakers and we will operate with the highest levels of transparency and openness.
Look at us as a partner and resource: we already work closely with the European Commission and national governments to help deliver the EU Tobacco Products Directive. As the Directive is due to be reviewed in 2021, we want to continue this dialogue and cooperation.
Transparency & Openness
Tobacco Europe is a signatory to the EU Transparency Register and our ambition is to be the most transparent industry group at EU level.
Regulation of tobacco products is complex. Our task is to bring together three of Europe’s largest cigarette manufacturers and put forward their common views on regulation and policy. We believe Tobacco Europe has a really important role in helping regulators agree on evidence-based rules which take the needs of smokers into account. It is a role we take seriously. As manufacturers, we have an important role to play in alerting policymakers to instances where regulation is leading to unintended consequences for consumers.
Tax, Price & Consumption
Tax levels and structures have a significant influence on the ability of Governments to achieve revenue objectives. As there are wide differences between individual countries the optimal tax levels and structures will vary greatly. Tobacco Europe believes that Member State regulators should take this into consideration when determining their tobacco tax policies. We believe that future EU legislation should continue to respect tax sovereignty and affordability, while allowing the Member States make decisions based on their national circumstances. Excessively high levels of tax that do not take into account the affordability of products may negatively impact tax revenue and distort the legal market.