Tobacco Europe Calls for a More Robust, Proportionate and Evidence-Based EU Tobacco Policy Evaluation

Tobacco Europe has submitted a letter to the European Commission regarding the Evaluation Report on the Tobacco Products Directive (TPD) and Tobacco Advertising Directive (TAD), raising concerns about the report’s analytical robustness, evidentiary basis, and assessment methodology. Tobacco Europe calls for a more transparent, evidence-based and proportionate approach in the forthcoming Impact Assessment, including clearer causality analysis, stronger evaluation of EU added value, comprehensive assessment of economic and competitiveness impacts across the value chain, and greater consideration of enforcement realities and unintended consequences such as illicit trade.