BRUSSELS: One year on from the UK’s implementation of plain packaging on cigarette cartons, the Confederation of European Community Cigarette Manufacturers (CECCM) sees no reliable evidence that shows the experiment is contributing to improving public health.

This is a similar story to other countries wherever the measure has been introduced, such as Australia and France.

Alisdair Gray, Secretary General of CECCM said: “It has not reduced smoking uptake by young people or encouraged quitting. Expert opinion continues to show that the main reasons for adolescents to smoke are sensation-seeking, peer and family-influence, not packaging”.

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